India’s main Hindi Common Leisure Channel, Colours, in a revolutionary transfer, has acquired the rights for one of many world’s greatest and essentially the most distinctive quiz present, Byju’s presents ‘The Large Image’. The channel in a strategic coup has signed the Bollywood famous person, Ranveer Singh, who is about to make his tv debut because the host. An award-winning actor and youth icon, Ranveer has an enviable fan following amongst the youth of the nation. Often called the game-changer within the trade for bringing premium selection content material for its viewers and patrons, Colours has been reinventing the fact leisure area with its disruptive homegrown content material and pioneering Worldwide codecs. Transferring ahead with time and acknowledging the ability of the visible medium because the advanced language of the brand new age of India, the channel in affiliation with Banijay Asia and ITV Studios World Leisure B.V. provides one other distinctive present to the combo. Delivering leisure to its digital viewers, ‘The Large Image’ will even be out there on Voot and Jio.
After changing into a worldwide phenomenon and being celebrated as the subsequent technology quiz present, The Large Image will likely be a first-of-its-kind property to showcase an distinctive amalgamation of information and visible reminiscence. This partaking content material proposition will redefine the idea of sport reveals in India with nation’s favourite star Ranveer Singh on the forefront and provides the viewers an opportunity to win a fortune. With the assistance of three lifelines, the contestants will likely be required to appropriately reply twelve visual-based inquiries to stroll away with the grand prize cash. The interactive format of The Large Image additionally permits the viewers to play from the consolation of their properties and win massive.
Talking about his tv debut, Ranveer Singh stated, “In my journey as an artiste, the urge to experiment and discover has been fixed. Indian cinema has undeniably given me the whole lot – it’s been a platform for me to excel and showcase my abilities as an actor and I’ve been lucky to get immense love from the individuals of India. Now, I look to attach with them in an especially distinctive and interesting means by means of my tv debut with COLORS’ The Large Image. The proposition of introducing India to a ‘now’ technology quiz present sealed the deal for me. I’m delighted to affiliate with COLORS to convey alive this thrilling new property.”
Talking in regards to the present, Nina Elavia Jaipuria, Head, Hindi Mass Leisure and Children TV Community, Viacom18, stated, “At Colours, it has been our fixed endeavour to tread past the standard to supply premium selection content material. With a view of bringing new and enhanced leisure expertise for our viewers, we now have over time pioneered numerous genres that embody dance actuality reveals, talent-based reveals, stunt-based reveals and voyeuristic content material. Breaking new boundaries of leisure, we’re extraordinarily excited to announce one of many greatest and differentiated quiz show- ‘The Large Image’. We stay up for presenting this extraordinarily distinctive proposition to our viewers which will likely be helmed by famous person Ranveer Singh. He’s a maverick youth icon, who has carved a distinct segment by means of sheer laborious work and excellence in his craft. His youth attraction makes him an instantaneous match for the present and we’re sure that his exuberance and attraction will captivate the individuals of India.”
Manisha Sharma, Chief Content material Officer, Hindi Mass Leisure, Viacom18 stated, “With ‘The Large Image’, we’re coming into an thrilling new territory and introducing a contemporary new worldwide format on Indian tv. What stands out is the present’s easy but centered format primarily based on visuals, fascinating lifelines and enhanced interactivity interface for the viewers. Visuals are a strong medium, one which the brand new age India greatest connects with. This idea is not going to solely present viewers with a platform to check their visible data but in addition give them an opportunity to win Large. We’re delighted to work with Banijay Asia and very excited to welcome the youth icon Ranveer Singh to the COLORS household.”
Deepak Dhar, Founder, and CEO, Banijay Asia, commented, “Banijay is thought for bringing distinctive content material, authentic or worldwide diversifications/acquisitions, to its audiences within the nation. We’re delighted to kick off our partnership with COLORS with the internationally acclaimed ‘The Large Image’ and are assured that with its distinctive format, will garner as a lot consideration in India because it did internationally. Working with a powerhouse like Ranveer Singh is an thrilling feat in itself and we’re trying ahead to creating some high quality content material that stirs pleasure and engagement on the similar time.”
Ayesha Surty, SVP licensing at World Leisure, ITV Studios says, “We’re thrilled to have this thrilling format in India following different ITV Studios codecs like The Voice and I’m A Celeb..Get Me Out Of Right here. The Large Image brings in viewers from house as lively individuals and sees a return to ‘really feel good tv’, enhancing household viewing. We couldn’t have requested for a greater platform than Colours TV or a extra charming host than Ranveer Singh, to convey alive this extremely energetic and enthralling present.”
