Nokia has announced plans to start selling refurbished phones as part of its environmental sustainability strategy. HMD Global has recently released its Sustainability Progress Report 2023. The report highlights some of the steps that the company has taken to enhance its sustainability profile. Apart from increasing the tree plantation campaign, the company is now also including remanufacture of Nokia phones for resale.
Due to sustainability nokia has removed a number of accessories from its packages for smartphones and tablets. The charging bricks and wired headset are two of the most visible accessories while the brand is leading the way with other sustainability initiatives. HMD informed that it has planted more than 4,18,000 trees so far and the tree planting initiative is spreading to other countries. The tree plantation campaign is part of a partnership between HMD Global and Ecology.
Nokia has received several awards including Ecovardis Platinum Award 2023 for several business due to sustainability. Recycling old Nokia phones will allow customers in the UK and Germany to buy used devices. Nokia also plans to expand the recycling program to other markets. With this, customers will be able to buy old and strong Nokia phones at cheap prices.
HMD also returns and refurbished Phone Will also give to charity. The company has donated around 700 phones to people who are away from digital technology. The company has also helped remove up to 3.5 tonnes of plastic from rivers. The HMD Global initiative to refurbish and sell used Nokia phones is currently underway in Europe. Nokia has maintained a strong presence in the European market but is declining in many other markets. So it will be interesting to see how HMD Global takes this initiative forward to cover other markets.
