Netflix India has announced that Netflix users in India will no longer be able to share passwords. Only one member of the subscriber’s household is allowed to use the account.
Last year the company’s revenue saw a decline and it is trying to increase the revenue and is planning to implement new regulations. Prevented from sharing passwords with others except their family members. The rule was implemented globally in May, and now the new rule will be applicable in India as well.
“Everyone living in that household can use Netflix wherever they are, at home, on the go, on vacation, and take advantage of new features such as transferring profiles and managing access devices,” Netflix said in a statement.
The company said it has started sending emails to consumers who are streaming Netflix outside their homes in India.
Only household members allowed
The company said members can use Netflix at home, on the go, on vacation and get profile transfer benefits.
“We know our members have many entertainment options. That’s why we continue to invest heavily in a wide variety of new movies and TV shows, so no matter your taste, mood or language, and who you’re watching with, there’s something great to watch on Netflix,” it said.
In May, Netflix imposed restrictions on password sharing in more than 100 countries, including major markets such as the United States, Britain, France, Germany, Australia, Singapore, Mexico and Brazil.
The number of company subscribers has increased since the introduction of the new policy. 6 million new subscribers added globally.
1.5 billion dollar profit
In the first quarter of 2023, Netflix reported a total of 238 million subscribers and a profit of $1.5 billion.
“The company’s subscriber base has increased since the ban on password sharing. The new policy will further expand Netflix’s market,” Associates chief investment officer Louis Navellier said, AFP reported.
To convert non-paying users, Netflix has introduced “creditor” or “shared” accounts, in which subscribers can add additional viewers for a higher price or transfer viewing profiles to new accounts.
