It will be bright and cheerful.. Fiat “stops” the gray color in its cars
Thursday, July 6, 2023 / 13:07
While white, black and gray dominate the majority of its cars, Italian automaker Fiat said it abandoned monochromatic paint schemes because they were “not flashy” enough.
The colors of the Fiat cars will be derived from the colors of the Italian sea, sun, land and sky
1 out of 4 cars in Europe and the Middle East is brightly painted
“Today it represents a breakthrough for Fiat and its brand image, to stop producing gray left-handers and welcome its new world of bright colors,” said the company, which is owned by multinational auto group Stellantis.
“Starting today, the colors of Fiat cars, now and in the future, will be derived from the colors of the sea, sun, land and sky of Italy,” to counter a global trend to use black, gray and white colors, she added. Vehicles should be more cheerful than before.”
According to the latest figures from the German chemical industry company BASF, only one out of every four cars in Europe, the Middle East and Africa is painted in bright colours. At the same time, 67% of cars are either white (29%), black (19%) or gray (19%). .
And she says Fiat It has “decided to discontinue production of gray Fiats”, in an effort to associate its brand with “fun, bright colors and optimism”.
And Fiat attached its press release with footage of a sport utility vehicle (SUV) being lifted from a container filled with orange paint.
As is well known, the orange color is used by environmental activists in their protest actions against what they consider a lack of government measures to stop the phenomenon of Climate change.
Activists are targeting fossil fuel company headquarters, private jets, highways and luxury stores across western Europe to paint them orange in protest against their activities.
The new Fiat 600e will be the first car to receive the new color combination, with vibrant shades dating back to the 1970s, when many cars were painted in curry yellow and electric blue, a shade of sky blue and light green.
